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Bracket-O-Matic

Crispin Porter + Bogusky including Jiwon Lee








play bracket-o-matic





Introduction by Crispin Porter + Bogusky

Coke Zero Bracket-O-Matic
The Bracket-o-matic was created to help NCAA Men’s Basketball fans fill-in their brackets for the 2007 tournament. Fans could create their picks based on team characteristics such as: type of school, a teams’ offense or defense, strength or speed and whether they were the favorites to win or the underdogs. Fans could also fine-tune their brackets once the Bracket-o-matic made it’s choices.