Taste Infringement Project:
Covet & Yourminy

Crispin Porter + Bogusky including Jiwon Lee

visit website       listen to claims

Introduction by, Posted by Taylor

Coke vs. Coke Zero: A Viral Campaign
So what do you do when you are the largest soft drink company and have the most recognizable brand worldwide? You must come up with creative advertising and marketing tactics in order to get consumers involved with your brand. Recently, Coca-Cola has done with its new viral campaign in which the company tries to sue itself.
That’s right, Coke Zero, the new no calorie soft drink from Coke, is suing the original Coke for “taste confusion.” In the new campaign, a fake law firm Covet & Yourminy, solicits potential plaintiffs who could be victims of the taste confusion with the usual cheesy-style lawyer ads. The campaign used cheap media buys, similar to what most local law firms would purchase, such as radio, bus shelter, and truck advertisements.