Crispin Porter + Bogusky including Jiwon Lee


Introduction by Cripin Porter + Bogusky Redesign

Search/Navigation widget
At the new sites core is a search-based navigation 
engine that allows users access to any piece of content on within
2-clicks. The site navigation scheme and associated navigation widget tie 
together VW online initiatives both at a technical level and creating a 
single destination for our owners and best prospects, providing an engaging 
and innovative user experience.

Find a Dealer
The new enhanced find a dealer functionality leverages 
mapping technology, allowing users to search for dealers by zip code and 
name, and delivering the search query within a user friendly area map, 
plotting the locations of the top results. The maps are zoomable and 
viewable in map, satellite or hybrid formats.

Builders and VW Features
VW model Builders allow users to customize their 
vehicles by selecting colors, features, packages, accessories and wheel 
options and watch as the cars are built through 3D visuals. Once the user 
has built the car of their dreams they have the associated price and can 
relay the specifications directly to a dealer. Users can then take their car 
on a virtual spin, with VW features from putting a Jetta through crash 
testing to breeding your Rabbit with other Rabbits (vehicular and the fuzzy